Brand Basics | Branding Package


Perfect for the minimalist small business owner looking to build brand consistency but doesn’t require the magnitude of the larger Brand Essentials Package.

This package provides you with the most important brand basics to get your small business moving and growing with consistency and confidence in your brand’s visual identity. With brand development at the core of our business, we act as more than just your design team but brand consultants and soundboards for any ideas or questions you might have about your brand’s design or development.

Package Includes

Two 1-Hour Brand Design Strategy Sessions

One  (1) hour brand design strategy sessions with you to discuss in detail what makes your brand unique and how to convey that through your own authentic brand visual identity and marketing materials.

Brand Pinterest Inspiration Board Collaboration

Collaboration on a custom brand inspiration moodboard to help visually cultivate your ideal tone and mood that we will work to create through your new brand’s identity.

Thorough Brand Identity Questionnaire

From your brand’s background, your ideal clients, past design experiences and beyond, this questionnaire helps the analytical business owner who might not be as design-minded communicate what they need from their new brand and what they love.

Brand Inspiration Moodboard & Color Palette Design

Uniting your Brand Identity Questionnaire and your Pinterest Inspiration Board, we create a custom style guide that addresses everything from a custom brand color palette, typography pairings, tone, mood, and design aesthetic.

Primary Logo Design

This is the core logo of your brand and should be the primary design used whenever possible. This is the design your brand will be recognized by and will include your full business name, any tagline or additional text, and possibly a brand icon if necessary.

Social Media Cover & Square Profile Photo Design

Knowing the importance of a consistent Social Media presence, you’ll receive a custom Social Media cover photo for the platform of your choice (Facebook or LinkedIn) as well as a square cropped logo Profile photo to use on any or all your social profiles so that your brand is consistent from platform to platform.

Secondary Logo Variation

Along with the primary logo design,  a complementary variation is designed. This alternative mark is designed to complement your primary logo and is often a simplified version or alternative design so that you can use it in unique ways.

Business Card Design

No matter how online a business might be, there is nothing quite as powerful as word of mouth marketing, so we include a custom Business Card design in each of our brand packages. It includes the front (single name side), and up to 3 unique backside designs to help you market your business.

Final Print & Web Ready Files In All Popular File Formats

All of your final design files in AI, SVG, EPS, JPG, PDF, and PNG file formats, as well as an all black, all white, and color version of your logos, as well as a logo usage guide to help you know what files to use and where for the best brand presence.

Custom Brand Style Guide

A detailed guide breaking down the guidelines, styles, and usage instructions for your new brand to help you use each image and logo in the most impactful way possible. Includes color codes, typography styling, and your brand moodboard for brand styling reference.

How can I help you build your brand?

Fill out the Project Planner today to schedule your free design consultation.