Brand Essentials | Branding Package


Ideal for established small businesses looking to expand their branding beyond just their logo and business cards, or online shops who need more than just one logo design for all their print branding needs.

With 3 variations, custom brand patterns or textures, social media pieces, and 3 additional brand collateral items, you’ll receive a full collection of brand assets to elevate and expand your small business’ recognition, both online and offline.

Package Includes

Two 1-Hour Brand Design Strategy Sessions

One  (1) hour brand design strategy sessions with you to discuss in detail what makes your brand unique and how to convey that through your own authentic brand visual identity and marketing materials.

Brand Pinterest Inspiration Board Collaboration

Collaboration on a custom brand inspiration moodboard to help visually cultivate your ideal tone and mood that we will work to create through your new brand’s identity.

Thorough Brand Identity Questionnaire

From your brand’s background, your ideal clients, past design experiences and beyond, this questionnaire helps the analytical business owner who might not be as design-minded communicate what they need from their new brand and what they love.

Brand Inspiration Moodboard & Color Palette Design

Uniting your Brand Identity Questionnaire and your Pinterest Inspiration Board, we create a custom style guide that addresses everything from a custom brand color palette, typography pairings, tone, mood, and design aesthetic.

Primary Logo Design

This is the core logo of your brand and should be the primary design used whenever possible. This is the design your brand will be recognized by and will include your full business name, any tagline or additional text, and possibly a brand icon if necessary.

Custom Brand Icon

A custom brand icon is a great way to create a unique image or graphic to use when a space is too small for your other logo variations. This customized mark is great for small social profiles like Instagram where your image is so small, text can get lost, or stickers, stamps, and other print marketing materials.

Social Media Cover & Square Profile Photo Design

Knowing the importance of a consistent Social Media presence, you’ll receive a custom Social Media cover photo for the platform of your choice (Facebook or LinkedIn) as well as a square cropped logo Profile photo to use on any or all your social profiles so that your brand is consistent from platform to platform.

Two Secondary Logo Variations

Along with the primary logo design, we create two complementary variations in alternative shapes to help maximize the opportunities for you to use your branding. These alternative marks are designed to complement your primary logo and are often simplified versions or alternative designs so that you can use them in unique ways, separate from the primary.

Business Card Design

No matter how online a business might be, there is nothing quite as powerful as word of mouth marketing, so we include a custom Business Card design in each of our brand packages.

Custom Brand Pattern Or Texture

Depending on what will be best for your brand, we’ll design a custom brand texture or pattern to use for any marketing or promotional needs. These pieces are excellent for any social media, website design, or marketing needs where a subtle but branded element is needed for your designs.

Final Print & Web Ready Files In All Popular File Formats

All of your final design files in AI, SVG, EPS, JPG, PDF, and PNG file formats, as well as an all black, all white, and color version of your logos, as well as a logo usage guide to help you know what files to use and where for the best brand presence.

Custom Brand Style Guide

A detailed guide breaking down the guidelines, styles, and usage instructions for your new brand to help you use each image and logo in the most impactful way possible. Includes color codes, typography styling, and your brand moodboard for brand styling reference.

How can I help you build your brand?

Fill out the Project Planner today to schedule your free design consultation.