Good Design Makes Your Brand Memorable

The design is way more than just the outward appearance of a business, brand or product. It goes so much deeper, particularly when it comes to brand design. Brand design is like meeting a new person. While you may first only encounter their outward appearance, as you get to know them, you discover all the little parts that make them up as a whole. This is what design is.

So, what makes a brand memorable you ask? Good customer service and a good product certainly help. What about beyond that, on purely a surface level? Of course, it’s design.

Simple Strategies to Leave a Lasting Impression

  • A Logo That Reflects Your Brand Essence
  • Intentional Use Of Colour
  • An Addictive Brand Name
  • Clever And Composted Taglines and Slogans
  • Carefully Crafted Tone
  • A Compelling Mission Statement
  • Genuine Connection And Emotion
  • Appeal To The Everyday Consumer
  • Dare To Be Different
  • Religious Consistency

There’s a popular saying: “Good design is invisible”. This boils down to the idea that design should be experienced, not noticed. When a business pays attention to design, the results are measurable in profits. Thoughtful, professional design gives a company’s customers a better experience. At the end of the day, what’s good for customers is good for your business.


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Have a great idea and need some creative input? Looking for a quote, have a question, or just want to say howdy? I'm here to help.

 Mark Crouch
Phone: 210.802.6185
email: howdy@inkmark.co

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