Good Design Makes Your Brand Memorable
The design is way more than just the outward appearance of a business, brand or product. It goes so much deeper, particularly when it comes to brand design. Brand design is like meeting a new person. While you may first only encounter their outward appearance, as you get to know them, you discover all the little parts that make them up as a whole. This is what design is.
So, what makes a brand memorable you ask? Good customer service and a good product certainly help. What about beyond that, on purely a surface level? Of course, it’s design.
Simple Strategies to Leave a Lasting Impression
- A Logo That Reflects Your Brand Essence
- Intentional Use Of Colour
- An Addictive Brand Name
- Clever And Composted Taglines and Slogans
- Carefully Crafted Tone
- A Compelling Mission Statement
- Genuine Connection And Emotion
- Appeal To The Everyday Consumer
- Dare To Be Different
- Religious Consistency
There’s a popular saying: “Good design is invisible”. This boils down to the idea that design should be experienced, not noticed. When a business pays attention to design, the results are measurable in profits. Thoughtful, professional design gives a company’s customers a better experience. At the end of the day, what’s good for customers is good for your business.