Good Design Leads to Strong Consumer Interaction

In a world where just about every business is online in some form or fashion, in fact encountering a business’ website is often some people’s first and only encounter with your business. If your business is 100% online, this means that the impression your website leaves is more important than ever. And how do we leave a good impression? Good design.

Design problems that led users to rejection or mistrust your site:

  • Inappropriate name for the website
  • Complex, busy layout
  • Lack of navigation aids
  • Boring web design, especially use of color
  • Pop-up advertisements
  • Slow introductions to a site (splash pages, slow-loading flash introductions, etc)
  • Small print
  • Too much text
  • Overly corporate look and feel
  • Poor search-ability

Thoughtful, professional web design gives a company’s customers a better experience. At the end of the day, what’s good for customers is good for your business.

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