Good Design Leads to Strong Consumer Interaction
In a world where just about every business is online in some form or fashion, in fact encountering a business’ website is often some people’s first and only encounter with your business. If your business is 100% online, this means that the impression your website leaves is more important than ever. And how do we leave a good impression? Good design.
Design problems that led users to rejection or mistrust your site:
- Inappropriate name for the website
- Complex, busy layout
- Lack of navigation aids
- Boring web design, especially use of color
- Pop-up advertisements
- Slow introductions to a site (splash pages, slow-loading flash introductions, etc)
- Small print
- Too much text
- Overly corporate look and feel
- Poor search-ability
Thoughtful, professional web design gives a company’s customers a better experience. At the end of the day, what’s good for customers is good for your business.